Discovering New Value in Intellectual Property

Kevin G. Rivette, David. Kline (2000) “Discovering New Value in Intellectual Property." Harvard Business Review, http://hbr.org/2000/01/discovering-new-value-in-intellectual-property/ar/1

Summarized by Yi-Nung

此文可以當做引言: Why IP 在實務界中的重要性。

… Thoman, who was appointed CEO of the $20 billion Xerox Corporation last summer, … “My focus is intellectual property,” he declares. “I’m convinced that the management of intellectual property is how value added is going to be created at Xerox. And not just here, either. Increasingly, companies that are good at managing IP will win. The ones that aren’t will lose.”

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