Consumer Price Search and Platform Design in Internet Commerce

==noted by yinung==
這個網站搜尋、比價的主題很久了, 但仍是有趣, 也是有人用 law of one price 的觀念來看, 但裡頭的實驗怎麼做, 再了解。
Date: 2014-08
By: Michael Dinerstein
Liran Einav
Jonathan Levin
Neel Sundaresan
URL: http://d.repec.org/n?u=RePEc:nbr:nberwo:20415&r=net
Search frictions can explain why the “law of one price" fails in retail markets and why even firms selling commodity products have pricing power. In online commerce, physical search costs are low, yet price dispersion is common. We use browsing data from eBay to estimate a model of consumer search and price competition when retailers offer homogeneous goods. We find that retail margins are on the order of 10%, and use the model to analyze the design of search rankings. Our model explains most of the effects of a major re-design of eBay’s product search, and allows us to identify conditions where narrowing consumer choice sets can be pro-competitive. Finally, we examine a subsequent A/B experiment run by eBay that illustrates the greater difficulties in designing search algorithms for differentiated products, where price is only one of the relevant product attributes.
JEL: D12 D22 D83 L13 L86
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