Network Form and Performance. The Case of Multi-Unit Franchising

==notes by yinung==
以前的實證文獻多指向 MUF 優於 SUF (single-unit franchising).
兩種 MUF 授權方式 (franchising): 區域 & 循序
Two types of multi-unit franchising are distinguished: area development franchising and sequential multi-unit franchising (Kaufmann and Dant, 1996; Grünhagen and Mittelstaedt, 2005)
  • Area development franchising is based on a contract that allows a franchisee to run several outlets at a certaintime in a specified geographical area. It is often associated with a territorial exclusivity right.
  • Sequential multi-unit franchising refers to a contract that transfers to the franchisee the right to open a new unit in addition to the existing one.
Date: 2015-03-09
By: Muriel Fadairo (GATE Lyon Saint-Étienne – Groupe d’analyse et de théorie économique – CNRS – UCBL – Université Claude Bernard Lyon 1 – UL2 – Université Lumière – Lyon 2 – Université Jean Monnet – Saint-Etienne – PRES Université de Lyon – ENS Lyon – École normale supérieure – Lyon)
Cintya Lanchimba (GATE Lyon Saint-Étienne – Groupe d’analyse et de théorie économique – CNRS – UCBL – Université Claude Bernard Lyon 1 – UL2 – Université Lumière – Lyon 2 – Université Jean Monnet – Saint-Etienne – PRES Université de Lyon – ENS Lyon – École normale supérieure – Lyon)
Josef Windsperger (University of Vienna [Vienna])
URL: http://d.repec.org/n?u=RePEc:hal:wpaper:halshs-01128075&r=net
(定義) Multi-unit franchising (MUF) is a governance form inside franchising networks where the franchisor transfers to the franchisees the right to own and operate more than one outlet. While previous empirical literature has revealed various advantages of MUF as compared to single-unit franchising (SUF), we study the impact of this governance form on the network performance, taking into account different contexts. Our results from propensity score matching show that MUF leads to higher performance. However, non-parametric estimations highlight thresholds suggesting that a mix of SUF and MUF is a more efficient governance form than a pure MUF network.