The Role of Critical Mass in Establishing a Successful Network Market: An Experimental Investigation
By: Bradley J. Ruffle, Avi Weiss, Amir Etziony (Wilfrid Laurier University)
A network market is a market in which the benefit each consumer derives from a good is an increasing function of the number of consumers who own the same or similar goods. A major obstacle that plagues the introduction of a network good is the ability to reach critical mass, namely, the minimum number of buyers required to render purchase worthwhile. This can be likened to a coordination game with multiple Pareto-ranked equilibria. Through a series of experiments, we study consumers’ ability to coordinate on purchasing the network good. Our results highlight the central importance of the level of the critical mass. Neither an improved reward-risk ratio through lower prices nor previous success at a lower critical mass facilitates the establishment of a network market when the critical mass is sufficiently high.
Keywords: experimental economics, network goods, coordination game, critical mass
JEL: C92 L19
Gary Charness and Matthias Sutter (2012) “Groups Make Better Self-Interested Decisions." Journal of Economic Perspectives, 26(3): 157-76. DOI: 10.1257/jep.26.3.157; URL: AEAWeb. PDF1; PDF2
==Notes by yinung==
從賽局理論的角度看, 集體決策較個人決策來得理性 (rational), 因其可避免認知錯誤與限制。
不過集體決策也因此不見得會提高社會福利 (集體決策比較 self-interest)
the optimal size of the group ( A useful starting point here is Forsyth’s (2006) work)
In this paper, we describe what economists have learned about differences between group and individual decision-making. This literature is still young, and in this paper, we will mostly draw on experimental work (mainly in the laboratory) that has compared individual decision-making to group decision-making, and to individual decision-making in situations with salient group membership. The bottom line emerging from economic research on group decision-making is that groups are more likely to make choices that follow standard game-theoretic predictions, while individuals are more likely to be influenced by biases, cognitive limitations, and social considerations. In this sense, groups are generally less “behavioral" than individuals. An immediate implication of this result is that individual decisions in isolation cannot necessarily be assumed to be good predictors of the decisions made by groups. More broadly, the evidence casts doubts on traditional approaches that model economic behavior as if individuals were making decisions in isolation.
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Distinguishing informational cascades from herd behavior in the laboratory
Bo ̆açhan Çelen and Shachar Kariv (2004) The American Economic Review, 2004 – ingentaconnect.com
… circumstances. While the terms informational cascade and herd behavior are used
interchange- ably in the literature, Lones Smith and Peter N. Sørensen (2000)
emphasize that there is a significant difference between them. …
Smith and Sørensen (2000) emphasize that there is a significant difference between them. An informational cascade is said to occur when an infinite sequence of individuals ignore their private information when making a decision, whereas herd behavior occurs when an infinite sequence of individuals make an identical decision, not necessarily ignoring their private information.
被引用 139 次 – 相關文章 – 全部共 27 個版本; berkeley.edu 提供的 [PDF]
由Lones Smith and Peter N.Sørensen 2000 – Google 學術搜尋.